I keep seeing these dumb articles written by people who obviously does not understand where the ecosystem players fit in - check this VISA Cards
Visa is not in the card business, they are in the payments authorizing and routing business - they use a 16 digit number to identify the origination of the actual payment for settlement etc. Merchant networks tie into VISAnet in order to have the no. acceptance network process their payments (most often the merchants dont tie in directly but through an ISO), the cards are issued by the bank whose brand is on the card, and they are the ones that issue the payments to the merchants as well (reconciled by the ISO and delivered to the merchant acquirer)
Visa role in NFC is to create the software that the NFC chip emits and mwallet activates in order to make the POS understand that its a Visa credential.
No wonder that the stakeholders are confused when the journalists cant even make sense of roles and responsibilities.
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