Happy New year to you all - Since I wrote the "Bong" blog post I have been away trying to get some good R&R for a big 2011.
I decided to create one of those "Prediction" blogs - just so everybody can tell me after the fact that I am wrong.
So here goes....
1. NFC goes mainstream in 2011
I think that after a long drive we are finally ready to place our bets and go mainstream with NFC. Some of the drivers are information around wireless operators now acknowledging that the handsets are coming in more than the original "test/pilot" batches, furthermore the Google's and Apple's of the world are driving behavioral change rapidly. Banks have to a large extend begun to understand that things can, and perhaps should, be done in a different manner than your normal BAU. Because of this shift SaaS and cloud models are beginning to get acceptance across banks. Innovation has rapidly become an agenda item with banks "post sub prime" and I have dealt with banks in even 3rd world countries that are rolling out RFID enabled cards in 2011. Biggest challenge will be for MNO's and FI's to be ready for the servicing of the solutions and many many more things - but this year will finally see all this come together.
2. The year m-pesa is no longer the poster child
I am keeping my fingers crossed - perhaps its wishful thinking. In all seriousness I think that 2011 will be the year of widespread Mobile Money roll out in 3rd world countries. We have crossed the hurdles of technology, we have jumped through hoops with agent models, we climbed the mountain of regulatory barriers and in all fairness we are ready to roll these services out in a "wash, rinse, repeat" manner that would have made Ford himself proud.
3. Acquisition spree
I think that in 2011 you will see some acquisitions from the associations and FI providers like FIS and Fiserv - these guys are all under tremendous pressure and if they dont make some drastic moves they will loose traction beginning in 2011. You will also see the card providers get even more active - companies like Gemalto has for years been buying small security companies but will probably have to ante up to keep new comers out of the space. Watch Silicon Valley for winners.
4. Demystifying Mobile Banking
2011 will be the year where people finally understand that mobile banking is not a great business, but its a great pivot point. Mbanking is a channel play and is very similar to other PSO's like CR2 and Accenture. Mbanking has no network capabilities because its a 1-1 relationship between the customer and their own bank, however mobile banking can be used as a great starting point for pivoting into network business' which is where the money is. I believe that mobile banking will increasingly be taken over by the larger FI's themselves, but the smaller CU's and mid sized banks may turn to their FS providers for help.
5. Emerging Payments & Disintermediation in Direct biller infrastructure
People have been speaking of emerging payments for some years now, but we are yet to see much movement. This year will see Direct Biller infrastructure being rolled out in larger scales, starting in emerging markets and trailing into the US and EU. Direct Airtime Top up will be a massive new opportunity in a +$300bn market filled with friction. Prepaid and postpaid electricity will be a big hit in emerging markets, so big in fact that the guys in the US should be having an emerging markets strategy in place today to capitalize on these massive opportunities. Mobile will play a massive role as the POP in these markets.
Lets see how right or wrong I am - I will keep score during the year.
Happy new year all!